Case Study: Dr. Anna Cabeca

Case Study: Dr. Anna Cabeca

About Dr. Anna Cabeca, The Girlfriend Doctor

Industry: Women's Health, Wellness, and Anti-Aging

A board-certified OB/GYN and expert in integrative medicine, Dr. Anna Cabeca helps women navigate hormonal changes and reclaim their health through her educational resources, products, and the popular Girlfriend Doctor platform.

The Challenge

Dr. Anna's existing website was outdated and didn't align with the dynamic, modern feel of her Girlfriend Doctor rebrand. Enhancing the user experience, boosting sales, and creating a streamlined management system were crucial for continued growth.

The Solution

  • Website Redesign and Reorganization. Gizio crafted a new website with a fresh, contemporary aesthetic that captured the essence of the Girlfriend Doctor brand. Intuitive navigation streamlined the customer journey.
  • Focus on Conversion and Sales. Gizio strategically implemented apps and features aimed at increasing average order value and boosting conversion rates.
  • Seamless Transition. Gizio's meticulous planning and execution ensured a smooth website transition with zero downtime, preventing any disruption to Dr. Anna's business.

The Results

  • Enhanced User Experience. Visitors easily found the products and information they needed, contributing to higher satisfaction.
  • Increased Sales and Conversions. Strategic app choices and a conversion-driven design directly led to an uplift in sales.
  • Simplified Backend Management. The new website provided a user-friendly platform for Dr. Anna's team manages content and updates effortlessly.

The Store

View the full site at